Food is difficult to shoot, especially when you need pastries to float and swirl in front of a camera. The client wanted to promote the unique shape, size, filling, and other aspects of their Pies. To achieve the smooth camera movements and extreme close-ups we decided to create the entire commercial in 3D. A CG environment allowed us the flexibility to iterate with modelling, texturing, animation, and lighting. Smart masks, with varying degrees of baked pastry materials were exported from Substance. This allowed us to easily change the look of the pie and provided even more iterative power for the client. The 3D pies look realistic and very tasty. A great solve and execution from the team at Maker.

McCoy Pie Commercial (Client Version)

McCoy Pie Commercial (Studio Version)

McCoy Pie Commercial – Breakdown Video